Why We Exist

Our Mission

Fund direct humanitarian aid for Palestinians through clothing people actually want to wear. That's it.

There are a lot of ways to show solidarity. Posting, marching, donating directly. GROVE is built around the idea that what you wear every day is also a form of expression — and that expression can do real work in the world if it's tied to something concrete.

We don't believe in performative gestures. We believe in specificity: a named donation partner, a fixed percentage, public proof of every transfer. The mission only works if it's held to account.

01
Design
Make clothing that stands on its own. If it only works as a statement piece, it doesn't work. Every design is built to be wearable first.
02
Donate
20% of every sale to Medical Aid for Palestinians. Not profit — revenue. Before we take anything, MAP gets their share.
03
Document
Every donation transfer is posted publicly. Screenshots, amounts, dates. If we say we're doing it, we show it.
04
Drop
New designs released regularly. Each drop is considered — a new graphic, a new colourway, something worth putting out. Follow us to know when they land.

Our Donation Partner

Medical Aid for Palestinians (MAP) provides health and medical care to those worst affected by conflict and occupation in Palestine and the refugee camps of Lebanon. They are a UK-registered charity with full transparency reporting. Learn more at map.org.uk

We chose MAP because they are operational — they have staff inside Gaza and the West Bank right now, delivering care under conditions most of us cannot imagine. The donation goes to them, not to overhead, not to awareness campaigns. Medical care, directly.

Every time GROVE releases a new drop, the donation total is calculated, transferred to MAP, and posted publicly to our Instagram. The running total is updated on our Giving page. This is non-negotiable. It's why the brand exists.